About 100x
We exist to bring people closer to the music that they love and to each other. We elevate live experiences to bring artists and fans together in moments that are unique and meaningful. With decades of experience alongside the world’s most influential artists, our mission is to take live performances beyond the stage—into the hearts of the communities who live for it.



Our Guiding Principles
As fans ourselves, we know the impact of an elevated experience—it stays with you. That’s why we approach every event with a mix of passion, precision, and operational excellence. Every detail is considered and crafted to create real moments of connection and lasting memories.
Why work with us
We aim to capture the artist’s unique vision while building genuine connections with their fans. By combining effective marketing, seamless ticketing, and careful planning backed by data insights, we ensure every detail is thoughtfully managed. Our approach balances smooth access with exclusive VIP perks, creating lasting moments for both artists and fans.

100x Cares
Our mission is not just to create unforgettable experiences, but to ignite meaningful change that uplifts artists and transforms entire communities.

MusiCares
Supporting music professionals in times of need, MusiCares helps the humans behind music because music gives so much to the world.

The 2030 Project
Empowering businesses and individuals to take action against climate change.

K’iin Beh Bilingual School
Funding scholarships to Cristo Rey, a non-profit bilingual school that supports children from diverse economic backgrounds.